Logo Rundown

Color Schemes of Logos 

The color wheel is actually much more complex and has much more meaning put into it than you might've thought. Within the wheel, there are terms like "analogous" and "complementary" colors.What do these words mean, and why do they exist? Surprisingly enough, these terms can help a business soar; and here's why.

Analogous Colors

Analogous colors are 3 colors that are side by side on the color wheel.

Seventh Generation decided to use the Analogous colors of blue and purple while BP used the colors of green and yellow. It was smart for them to use these colors because 1) BP is a company that helps earth, hence the green and 2) Seventh Generation is a company that makes products for you to do your laundry. When you think of laundry, you think of how fresh and nice your clothes will be. The colors they chose gave off this affect well.

Complementary Colors

Complementary colors are colors that are right across from each other on the color wheel. ex. red and green

The Chili's logo uses the analogous colors of red and green while the Fanta logo uses the analogous colors of orange and blue. I think that Chili's chose their colors because their name is referring to peppers (in this case, red peppers) that includes the little green stem at the top. They then used more of the green to complement the little red pepper apostrophe, which makes this logo design a job well done. I think Fanta used orange and blue because blue gives off a refreshing feel, which most drinks want you to feel, but puts a little pep in your step because of the poppy yet complementary orange.

Warm Colors

Warm colors are the reds, yellows, and oranges on the color wheel that give off a welcoming and fiery affect.

Both the McDonalds and Tostitos logo use the blazing colors of red and yellow. I think McDonalds chose to use these colors because they're simple, yet complex in the sense that it brings you in and makes you feel hungry. That's why many companies use warm colors. I think Tostitos used these colors because it gives off a fun and tasty aura.

Cool Colors

Cool colors are the blues, purples, and greens on the color wheel that tend to give off an icy affect.

It's odd that a restaurant would go for a cooling vibe, but that's just what Taco Bell decided to decided to do. It's unknown why. Twitter, however, is smart for using a simple light blue for their logo. Blues often make you refrain from being drowsy, and makes you feel as if you were lifted.

Monochromatic Colors

Monochromatic colors are all the colors that same the same hue. ex.

Miranda used the monochromatic colors of green while RedTV used the tints of blue.  I think they chose these colors because green and blue are cooler and relaxing colors. Since Miranda is a drink, it was a wise choice to use the colors that they did. As for RedTV, it gives off a calming and peaceful affect.

Triad Colors

Triad colors are colors that are equally spaced out on the color wheel. ex. violet, orange, and green

Burger King chose the triad color scheme of yellow, blue, android while the New Orleans pelicans used the colors of purple, green, and yellow. It was smart of Burger King to use the big three (primary colors) because it will make people crave the food they serve even more. As for the pelicans, their color choice was simply nice to look at and wasn't distracting.